Course curriculum

  • 1

    Module 1: Welcome & Introduction

    • Welcome!!

    • The Craft Academy Timeline

    • Accountability Tracker & Tutorial

    • Add Coaching Calls to Calendar

    • 1.1: Millionaire Mindset

    • 1.2: Success Toolkit

    • 1.3: Organize & Prioritize

    • Business Growth Tools
  • 2

    Module 2: Pricing & Niche

    • 2.1: Money Mindset

    • 2.2: Pricing Techniques & Recommendations

    • 2.3: Pricing Confidently

    • 2.4: Find Your Niche & Ideal Client Avatar

    • 2.5: Brand Builder Templates

    • 2.6: Multiple Streams of Income

    • 2.7: Calligraphy Workshop Planning
  • 3

    Module 3: Lead Generation, Pitching & Live Events

    • 3.1: Live Event Introduction

    • 3.2: Lead Generation

    • 3.3: Locate Ideal Client

    • 3.4: Pitch Like a Pro

    • 3.5: Lead to Client Conversion

    • 3.6a: Preparation & Live Event Etiquette

    • 3.6b: Lookbook Tutorial + Template

    • 3.7: Event Troubleshooting

    • 3.8: Subcontracting, Hiring Artists, Insurance
  • 4

    Module 4: Photography and Videography

    • 4.1: Photography Introduction

    • 4.2a: Photograph & Edit Like a Pro

    • 4.2b: Editing Photos with Snapseed (Phone)

    • 4.3a: Videography Tips & Tutorial

    • 4.3b: Splice Video Editing Tutorial (Phone)

    • 4.3c: Screenflow Video Editing Tutorial (Desktop)
  • 5

    Module 5: Leverage Your Social Media

    • 5.1: Social Media Intro & Instagram Bio

    • 5.2: Instagram Content & Captions

    • 5.3: Instagram Hashtag Strategy

    • 5.4: Instagram Story Strategy

    • 5.5a TikTok & IG Reels

    • 5.5b Uploading to TikTok after Splice

    • 5.5c Upload and Edit with TikTok

    • Module 5.6: Content Calendar and Planning

    • Module 5.6: Content Calendar and Planning

    • Bonus: Content Creation with Christine Maryfield (Maryfield Media)
  • 6

    Module 6: Client Management & Business Growth

    • 6.1 Website Lead Generation

    • 6.2: Building Your Home Page

    • 6.3: Create a Compelling Online Portfolio

    • 6.4: SEO Like a Pro

    • 6.5: Email & Contract Templates

    • 6.6: Brand Board & Brand Deck

    • 6.7: Auditing Your Website

    • 6.8a: 2023 Business Planning Workshop

    • 6.8b: 2024 Business Planning Workshop

    • 6.8c: 2025 Business Planning Workshop

    • 6.8d: 2026 Business Planning Workshop

    • Business Contracts, Holiday Planning, and Scaling Your Biz
  • 7

    Bonus 1: Engraving Tutorials

    • Get Featured on Rosie's Directory!

    • Beginner Engraving Class

    • Fragrance Live Event Training

    • YSL Opium Engraving & Rub n Buff Example
  • 8

    Bonus 2: Skill Based Power Hours

    • Watercolor Figure Illustration w/ Sophia (Curious Pen Calligraphy)

    • Flourished Bouquets w/ Luis Peña (Handsome Ink)

    • Blackletter Magic w/ Vivian Castillo (Pop Calligraphy)

    • Hot Foiling w/ Michelle Tieu (Calligraphy by Michelle T)

Bonus material

Set yourself up for success on all calligraphy jobs!

  • Contract & Email Templates

    Outreach emails, brand deck and contract templates that are tried and true by members of The Craft Academy!

  • Local Engraver Feature

    Due to the amount of inquiries that we get every day, we direct all commissions to our students. This helps you gain experience, build your portfolio, and traffic to your website! check out www.wandercrafter.com/localengravers

  • Luxury Engraving Training

    So you finally booked your first event... now what? Be prepared for any mishaps, awkward situations, and unique bottles you may encounter at your very first luxury live event!